Top-selling CDs Re-packaged With Green Bag

By Karen Bliss 4/7/10 |

Green Package 1
To celebrate Earth Day’s 40th Anniversary on April 22, EMI Music has launched the Live Life Greener CD series, beginning with six popular catalog titles from a diverse crop of artists — Norah Jones, The Steve Miller Band, Frank Sinatra, Poison, Pat Benatar and Heart. What makes these packages eco-friendly is that each box contains a reusable woven shopping bag.

The first round of releases are Pat Benatar’s gold-selling Greatest Hits; Heart’s gold Greatest Hits; Norah Jones’ diamond Come Away With Me; The Steve Miller Band’s diamond Greatest Hits 1974-78; Poison’s gold The Best Of Poison: 20 Years Of Rock; and Frank Sinatra’s double-platinum Classic Sinatra. All certifications are U.S. where gold signifies sales of 500,000 units; platinum 1 million; and diamond 10 million; these gold and platinum albums achieved the same certification in Canada, where figures were a tenth of the U.S. The series is available at the ususal outlets for $13.99 or less.

Green Package 2


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