There are three (RED) variants of the popular game app:
Candy Crush Saga - (CANDYLICIOUS)RED
Candy Crush Soda Saga - (SODALICIOUS)RED
Candy Crush Jelly Saga - (JELLYLICIOUS)RED
Started in 2002 by the Global Fund to Fight AIDS, Tuberculosis and Malaria, the (RED) initiative revolves around teaming up with companies around the world to create specially designed and limited edition products that are sold to raise funds to combat these diseases.
Apple Computers have created a number of (RED)-themed products in the past. As have the likes of Microsoft, Motorola, Converse, Giorgio Armani and numerous others. In 2014, the organization did tie-ins with popular gaming apps for The Sims and Angry Birds. Irish band U2 have also frequently participated in (RED) promotions.
The (RED) initiative has raised over $475 million USD ($603.17 million CAD) since its inception. That money has been used to combat HIV/AIDS in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. The organization says its programs have impacted more than 90 million people.
The Candy Crush team-up is far from the only (RED) initiative this holiday season. (RED) and Amazon have come together for (SHOPATHON)RED. For every dollar spent on the (RED)-themed products in the Amazon store between now and Dec. 31, Bank of America will donate 30 cents to the Global Fund, up to a total of $1.5 million USD ($1.9 million CAD).
A few of the very many products available as poart of the Shopathon campaign include Beats Solo3 headphones ($149.99 USD, $190.46 CAD), Nickelodeon Boys' (Spongebob) Red Logo Tee ($12.99 USD, $16.50 CAD) and a Vespa VJ1-946 (Red) Helmet ($285 USD, $361.90 CAD).
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