Harley-Davidson Offers Clothing Line For Rethink Breast Cancer

By Karen Bliss 3/18/10 | www.samaritanmag.com

Legendary motorcycle company Deeley Harley-Davidson Canada has partnered with Rethink Breast Cancer to offer a new clothing line called Pink Label, with 10 percent of the proceeds donated to the charity. The Pink Label Collection is comprised of 12 of the most popular women’s MotorClothes silhouettes — each featuring a tasteful touch of pink — including jackets, pants, eyewear, gloves, helmets, shirts, and more.

Rethink Breast Cancer (www.rethinkbreastcancer.com) is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer — medical research, support, public awareness and fundraising — Rethink Breast Cancer is thinking differently about how to beat the disease.

In 2009, Deeley Harley-Davidson donated over $10,000 to Rethink Breast Cancer through the inaugural women-only Precious Metal Gala and is hoping to raise more at this year’s event in Toronto at the Fermenting Cellar in the Distillery District on May 11 from 6:30 to 10:30 p.m. Tickets are $75, available at www.garageparty.ca

This biker chic-themed party will include hair and makeup stations culminating in an action-style biker photo shoot on a new 2010 Harley-Davidson; a chance to browse the Precious Closet featuring the new Harley-Davidson® Pink Label collection; find out how to get a motorcycle licence as well as and the motorcycle lift and learn the technique of effortlessly picking up a bike from the ground. All of this, plus a silent auction, hors d’œuvres and drinks, to achieve the Deeley Harley-Davidson Canada goal of raising $15,000 for Rethink Breast Cancer.  Karen Davidson, the great-granddaughter of company co-founder William A. Davidson, will be in attendance.

The Precious Metal Gala is actually the closing ceremony for over 60 Garage Parties Deeley Harley-Davidson Canada hosted across Canada in 2009 at their authorized retailers, designed to provide women with the confidence to get into motorcycling. Recent numbers show that 13.4 percent of Harley-Davidson sales have been to women.

More Garage Parties will be hosted across Canada in 2010. Again, go to www.garageparty.ca for details.

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* Samaritanmag.com is an online magazine covering the good deeds of individuals, charities and businesses.