Canadian Retailer Jacob’s $25,000 Panty Pledge

By Karen Bliss 4/9/10 |

Jacob Panty Pic
Canadian women’s clothing retailer Jacob, whose 170 stores include 50 Jacob Lingerie, hopes to raise $25,000 for The Canadian Cancer Society this month, allocating the funds to cervical cancer, which usually strikes young women between the ages of 15 and 29. For every set of 7 panties for $35 sold, the company will donate $7.

According to statistics from the Canadian Cancer Society, cervical cancer is a preventable disease that impacted 1300 Canadian women in 2009.  The main risk factor is infection with the human papillomavirus (HPV), which is mainly transmitted through sexual contact. Women age 20 to 24 generally have the highest rates of HPV (24 percent).   The best protection against cervical cancer is regular Pap tests and safer sex.

For anyone in the Toronto area planning on attending The Panty Schmooze fundraiser May 3 at Hot House Cafe which will collect donations of new bras, underwear, and other unmentionables for the Yorktown Shelter for Women, this is a great way to give twice. Read more about it at:’t-think-about and more details here,

For more cancer information, go to, or call the toll-free bilingual number, 1 888 939 3333.

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* is an online magazine covering the good deeds of individuals, charities and businesses.