An estimated 800 people have shelled out $4000 (USD) each to experience a private concert event tomorrow (Aug. 17) in an undisclosed locaton in the Los Angeles neighbourhood of Pacific Palisades, featuring The Who’s Roger Daltrey, Ed Sheeran and Van Morrison to support UCLA Health and Teen Cancer America.
It also includes a live auction of some very cool music memorabilia and art, conducted by comedian/actor/TV host/judge Howie Mandel, that will be online as well for global bidders (check out the items at Heritage Auctions). Actor Judd Apatow is the MC for the evening.
The event also includes appearances by "numerous others in the film and music industry,” according to Morgan Dougherty of FWV, the company handling publicity, adding “TCA has hosted a half-dozen events in the past six years, and raised just over $3 million. This August 17 event aims to raise in all $4 million due to the auction items and higher ticket prices, with the proceed shared by UCLA Health and TCA.”
Among the items is a handcrafted guitar donated by the Buddy Holly Educational Foundation and signed by such music legends as Eric Clapton, Robert Plant, Brian May, Paul McCartney, Donovan, Brian Wilson, Keith Richards, Dion, Peter Frampton, Graham Nash, Don Everly and Elvis Costello — expected to fetch around $250,000, with bids to be received online or at the event, according to Dougherty.
TCA, originally a non-profit cause founded by Daltrey and Townsend in Britain and transplanted to the U.S. starting in 2012, aims with benefit concerts and auctions to bridge the gap in American hospitals between pediatric and adult oncology care.
The teen cancer charity builds "chill-out zones" with jukeboxes, pool tables and even kitchens in in-patient and out-patient hospital units for young people aged 13 to 25 facing stressful cancer care. Besides emotional support, TCA also brings physicians and other healthcare professionals from pediatric and adult oncology together to collaborate on specialized treatment and support for young patients.
UCLA Health hospitals in Los Angeles specialize in care from organ transplantation and cardiac surgery to neurosurgery and cancer treatment. The charity gig will support UCLA Health's patient programs in cancer treatment and autism.
Other auction items up for bid are a day with legendary boxer Sugar Ray Leonard; courtside seats for a Los Angeles Lakers game, attending a rehearsal for the KISS rock band; artwork by Peter Riezebos, David Yarrow and Dan Baldwin; a refurbished Pinball Wizard machine signed by Daltrey, Townsend, Elton John, Tina Turner, Jack Nicholson, and Ann-Margret, and a limited edition The Who motorized scooter and art by modern street-artist RETNA.
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