Fashion Brand Ellie Mae Creates Nine Accessories In Support of Kids Help Phone

By Karen Bliss 9/22/21 |

Canadian fashion designer Ellie Mae has created a limited-edition collection of scrunchies, socks and tote bags, with a portion of the proceeds benefitting Kids Help Phone, Canada’s only 24/7 national youth support service.

There are nine items in total: three Sophie scrunchies ($20), made in-studio from repurposed fabric; three styles of thick rib-knit cotton Leroy tie-dye socks ($23); a Buckhorn tie ($70) and pocket square ($40), made from floral Liberty of London fabric; and a Kids Help Phone tote bag ($60), featuring an illustration by graphic artist Chihiro Segi.

“Supporting organizations like Kids Help Phone means they’re able to do more good work and help more people,” said Ellie Mae Waters, founder and creative director of Ellie Mae Studios, in a press statement. “I take huge comfort knowing there is a service like Kids Helps Phone that anyone can call or text to chat about anything they are going through. We hope through wearing these accessories, we’ll be able to spark a conversation.”

This is the third year in a row that Ellie Mae has partnered with Kids Help Phone. To date, the company, which creates pieces in small batches in their Toronto studio, has raised $30,000 through their accessory collections in support of the organization.

“We are so excited to partner with Ellie Mae on this colourful and fun back-to-school collection that sparks so much joy,” Jenny Yuen, vice president, national partnerships, Kids Help Phone, said in a statement.

“Last year, across all of our services, we saw a 137 percent increase (4.6 million interactions) in connections with youth, and anticipate over 5 million interactions by the end of 2021. With the uncertainty and anxiety about the new school year, we foresee a spike in demand for our services. Ellie Mae’s collection will directly help us raise awareness and vital funds to help us meet this demand.”

Ellie Mae’s Kids Help Phone collection is available online and at their Toronto store (1096 Yonge St.).

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