Kiehl’s beauty brand, which a couple of times a year sells a charity product, turns its attention this month to saving the whale population. From now until Earth Day, April 22, with the purchase of this Limited Edition Creamy Eye Treatment with Avocado ($36 for 15ml; $58 for 28ml), 100 percent of net profits, up to $10,000, will benefit Canadian Wildlife Federation to “help fund marine conservation efforts along Canada's coastlines, including efforts to help respond to marine animal emergencies,” it says in its sale material. The artwork for the container was designed by Olivia Mew from lifestyle brand Stay Home Club. Buy the cream here. — Karen Bliss