By Steve McLean
Members of Broken Social Scene, Great Big Sea and Bedouin Soundclash
are among the musicians teaming up against members of the media for a
charity soccer match at Toronto’s BMO Field June 20 as part of the North
By Northeast Music, Film and Interactive Festival. Dubbed “Put The Boot
In,” proceeds go to Right To Play, which uses sport and play programs
to help children in 23 countries affected by war, poverty and disease.
NXNE’s sister event (South By Southwest in Austin, Texas) has an
annual Sunday softball game and the Juno Awards stage the Juno Cup
hockey game every year, so NXNE managing director Andy McLean thought
that his fest needed a sporting event, too. The first grudge match
pitting The Rockers (musicians) against The World (media members and
others) was held in 2007, and the outcomes have been two wins for The
Rockers and one draw.
“The emergence of BMO Field and Toronto FC has shown there’s huge
soccer support in the city, and my previous employment as a soccer
hooligan in Manchester brought everything together to head in this
direction,” says the British-born McLean, mostly joking about that last
part. “Having the game at BMO Field adds a lot of cachet to it.”
Players are asked to donate at least $100 to take part in the game,
and they’re given a URL to help them if they want to raise outside
funds. They receive a kit from sporting goods manufacturer Umbro, one of
the game’s corporate sponsors, in return. Previous games have raised
$2,000 to $3,000 each for Right
To Play.